It now continues into the 21st century with sporty dynamics and evocative styling

The Toyota Prius represents a major milestone for the brand.

Launched in 1997 as the world’s first hybrid vehicle, it ushered in a new era of electrification in the automotive industry.

Adopted by everyone from former Australian prime ministers to Hollywood’s best comedians, the Prius remained unashamedly Japanese despite being a world-market car.

Now, however, its design is worthy of an award. Where the original looked clumsy, the all-new, third-generation Prius now looks excellent. The styling has identity and emotion despite maintaining the same unique aerodynamic silhouette as the first generation.

The deeply scalloped sections on its side make it look performance orientated and slippery, and its flowing roofline also looks quick. Its inherent chassis is dynamic too, with a sophisticated suspension arrangement creating an engaging feel when driven.

Toyota pitches the car as fun to drive, and the suspension does feel firm and secure. There’s plenty of technology too, like air-conditioned leather seats with two-position memory, a huge infotainment screen with smartphone integration, and a three-dimensional parking camera display.

With decent handling, incredible reliability, and a minimal fuel bill – 3.6 litres of fuel for every 100 km travelled – the 2023 Toyota Prius is the ideal family car or daily driver.

This specific example also benefits from the surety of four-wheel drive and makes snow trips a breeze.